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Ace Law gains speed with Henchman as demanded by their new approach to pricing

As a Boutique law firm, contracts are the business cards of Ace Law. With the help of henchman they create a single Ace Law style throughout the team.


growth tech sector

Company size

14 employees

Established in


Efficient workload and lower cost

Avery Law is a boutique corporate law firm specialising in the growth tech sector. David Turney, cofounder and managing partner at Avery Law, believes that legal tech is incredibly vital in the day to day of a lawyer’s life. “It keeps the workload very efficient and it also helps to keep the cost down for clients.”, he says. Since she started using Henchman, Jessica Coventry agrees: “It’s like having another colleague that helps me with that whole drafting process.”

Technology is helping to change

In order to really rethink the billable hour, efficiency must be increased, and the adoption of technology is the key to the success. "Because we are all experienced lawyers, our time is valuable and we need to become very efficient." Digitalization can help to get the most out of employees’ talents and meet the demands of clients.

Henchman, for me, is a tool that really helps me with my drafting and reviewing. It’s like having another colleague that helps me with that whole process.

Jessica Coventry
Avery Law

Create value out of existing documents

For Avery Law, drafting the old-fashioned way, was actually quite frustrating: searching through old knowledge database systems, or trying to speak to a colleague about previous transactions to find good precedents to use - and wait for their reply - took a lot of time.

So they started exploring ways to create value out of their existing documents. Not easy, until they came across Henchman - as this is exactly what Henchman does: it allows them to take their database and turn it into a living knowledge management system.

“A lot of other pieces of software and providers just couldn’t do that. And actually, traditionally, those software providers would still require us to provide a lot of manual implementation and time. What is great about Henchman is that it automates that entire process for you. So that is why we chose Henchman.”, David explains.

The importance of shared knowledge

"Your drafting is your business card that you deliver each time you are doing a deal." There is a need to provide the best and most tailor-made solution for each client and type of transaction. For that, lawyers rely on past experience and existing knowledge. "In our business model, we want to share that knowledge as much as possible, rather than protecting it from each other." The need for an exhaustive database that is easily accessible to all employees is paramount in order to ensure the quality of all contracts.

Consistent writing and speedy searches

Next to being able to tap into that shared knowledge, Ace Law sees two more challenges during contract drafting where there is a lot of efficiencies to be gained. Firstly, it is the ability to maintain the same quality and style across all documents delivered. How do you filter out those personal styles and put 'Ace' documents out there? Secondly, when working out a tailor-made solution, lawyers tend to lose a lot of time searching for inspiration. "Opening dozens of folders and scrolling through documents is a very time-consuming task."

How Henchman is helping Ace Law

Henchman is a Word plug-in that will filter through your database on a clause level and present you with a clear overview of the relevant clauses that might serve as inspiration for the specific transaction at hand. "It helps us to gain a lot of speed, and efficiency is all that we're about here at Ace Law." When looking for a contract drafting solution in the market, Ace Law encountered know-how management tools or contract automation tools. After uploading contracts and setting up some parameters, these solutions will typically generate a draft for you. "But for complex transactions, a real contract drafting tool should provide you with more of that inspiration, rather than generating a first general draft."

Taking the legal world by storm

Going forward, Ace Law wants to continue to create added value for their clients by building on their principles of efficiency and quality of their services. Basically, "taking the legal word by storm", as summarized by Olivier Cockx.

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